ReminderMedia develops affordable, high-quality print, social media, and email marketing tools that help their customers stay top of mind with their audiences. They opted for TikTok's Lead Generation objective to gather higher quality leads and drive down their costs per lead. ReminderMedia also utilized a variety of TikTok tools including Instant Page form, Zapier (CRM) integration, lookalike audiences and Automated Creative Optimization. 

The optimization helped combat ad fatigue and allowed them to focus on the data of their top performing creative combinations. The Zapier integration for Lead Generation is a huge contributor to their success and usability with TikTok Lead Ads. They were able to connect incoming leads to Marketo and automate the delivery of their leads to their sales floor. This integration was integral to optimizing the sales price for their leads. Instant pages reduced loading times of the website and increased engagement rate, as well as click through rate. Moreover, they retargeted existing customer file information and created lookalike audiences on users who previously submitted the form or took a Top-of-funnel event, such as View Content or View Form.

ReminderMedia had an impressive 58% decrease in cost per lead. The success does not stop there. They are also seeing a tremendous amount of organic success on TikTok for their marketing podcast, "Stay Paid" where multiple clips shattered the 1 million view mark. Within five months, they have gained almost 80,000 followers and over 1 million likes, which is more than all of their other channels combined. Looking ahead, with the success they have had for lead generation and instant pages, they will also be testing new funnels on TikTok.

Source: ReminderMedia Case Study, 2022